Yospace and NexStreaming bring dynamic ad insertion to HTML5 platforms

January 18, 2018

1 minute read

The integration of both companies’ solutions is said to enable media companies to monetise their OTT video offerings

Yospace and NexStreaming have entered into a partnership to empower broadcasters to monetise their live over-the-top (OTT) streams.

Under the agreement, the companies have pre-integrated Yospace’s HTML5 SDK into the NexPlayer HTML5 player, allowing Yospace’s server-side dynamic ad insertion to be accompanied by real-time, client-side tracking. The integration also enables an interactive element to advertisements by allowing viewers to click on ads for more information on the product.

For broadcasters who are faced with an online marketplace in which device and platform fragmentation complicates the process of delivery and measurement of advertisements, this pre-integration is designed to empower broadcasters and video service providers to monetise their OTT video offerings across all HTML5-enabled browsers and devices while increasing their speed to market.

David Springall, CTO of Yospace, said: “We’re delighted to add the NexPlayer HTML5 Player to our growing list of pre-integrated players. NexPlayer has a strong reputation among broadcasters for its performance and innovative technology. By pre-integrating with our dynamic ad insertion systems means customers using NexPlayer can realise the benefits of OTT stream monetisation in less time than ever.”

Yospace’s dynamic ad insertion technology can be implemented to both live and video-on-demand (VoD) streams, offering playback quality, interactive functionality and measurement.

NexPlayer’s HTML5 player allows video services and publishers to provide HLS and DASH streaming with an advanced feature set that includes CEA 608 closed captioning, time-shifting, multiple audio tracks and multi DRM, among others.
Carlos Lucas, general manager of NexPlayer SDK, concluded: “We are proud of enhancing this partnership with Yospace, providing the most comprehensive streaming and dynamic ad insertion experience on the Web with our HTML5 as player as we are already doing across Android apps.”