ABU DBS 2018 addresses requirements for multi-platform delivery
IP, 4K/UHD and HDR are some technologies that empower media operators to garner viewer retention while easing workflow complexity
With the theme Enhancing Multiplatform Content, the Asia-Pacific Broadcasting Union (ABU) Digital Broadcasting Symposium (DBS) 2018 held at the Royale Chulan Hotel Kuala Lumpur in Malaysia from March 5-8 focused on addressing the technologies and techniques essential to develop appropriate and engaging content that addresses both the changing behaviour and demand of today’s audiences.
Adder Technology, for instance, is backing broadcasters transitioning to IP with its ADDERLink Infinity 100T (ALIF100T), an IP-based KVM (keyboard, video, mouse) transmitter that enables the use of IT infrastructure to extend computers away from the user environment.
As the newest member to the ADDERLink Infinity range, the ALIF100T can be hung from the back of the source, and can be retrofitted into existing infrastructure. Loki Ong, vice-president, sales, Asia-Pacific, Adder Technology, said: “We’re definitely seeing more broadcasters in Asia-Pacific starting to embrace IP. A solution like the ALIF100T is attractive to these media companies as they can upgrade or update their current KVM systems without requiring a complete redesign.”
Another technology that has been gaining adoption in the media industry is high dynamic range (HDR). Postium, a supplier of broadcast equipment based in South Korea, has integrated 4K/Ultra HD (UHD) and HDR in its OBM-X310 broadcast monitor.
Designed for production and post-production colour grading, the OBM-X310 supports various HDR gamma curves, such as perceptual quantisation (PQ), hybrid log gamma (HLG) and S-Log3. Other features of the OBM-X310 include wide colour gamut (WCG) and 3D-LUT for “accurate” colour reproduction.
Declaring this year’s ABU DBS a success, Ahmed Nadeem, head of production technologies, ABU, concluded: “The 14th ABU DBS emphasised the importance of content. Particularly in content creation, we held a series of master classes for broadcasters to understand the theory behind content, and how a specific application or technology feature impacts the overall outlook of the content during the production stage.
“Broadcasters are increasingly seeing the potential of multi-platform delivery, and are moving ahead to embrace this in order to respond to the demand from audiences. The only way for broadcasters to remain competitive in today’s market is to start embracing multi-platform content distribution, and find different strategies and approaches to maximise their audience and revenue.”
For more report on ABU DBS 2018, be sure to grab the APB April 2018 issue.
