Bloomberg
Media has launched Bloomberg Green – a new global multi-platform news brand
focused on climate change news, analysis, and solutions. Together with the founding
partners – Amazon, HP Inc, JLL, PGIM and Tiffany & Co – the new channel aims to increase
efforts in addressing critical issues related to climate and sustainability.
"The climate change era is
upon us and Bloomberg Green will be the first global business media brand
wholly dedicated to this essential story," said Justin B. Smith, chief executive
officer of Bloomberg Media. "From the onset Bloomberg Green will be a multi-platform
brand, creating deep connections with our audience at every stage of their
media consumption cycle across digital, audio, video, live events and print.
Like the climate story itself, Bloomberg Green will span the entire globe,
leveraging Bloomberg Media's unrivalled footprint."
Drawing on Bloomberg’s global
resources, Bloomberg Green will tap on its expertise in deep data to produce original
reporting and solutions-driven coverage, as well as business- and investment-focused
content. Key features of Bloomberg Green includes data dashboard, daily
newsletters, BloombergGreen.com and app, magazine, live events, video and
audio, thought leader columns and social media platforms.
John Micklethwait, Bloomberg’s editor-in-chief
, emphasised: "We want Bloomberg Green to be the indispensable guide to
anyone who wants to understand the great transition that is climate change —
investors, politicians, chief executives and scientists to be sure, but also
clever readers everywhere.
“Our hope is that it will bring
clarity and data where there is currently fog and fear — just as Bloomberg has
brought light to other once opaque subjects."