With Covid-19
leading to many major trade shows being cancelled worldwide, AVIA hosted its
first major media conference purely on a digital stage.
AVIA’s OTT Virtual Summit, held from June 29 - July 3, 2020, saw a record turnout of over 700 delegates.
During this
year’s thought-leaders’ panel, senior executives from across the video landscape
shared optimism for the industry as a whole.
Commenting on
the growth of the region’s OTT landscape, Tony Zameczkowski, vice-president of Business
Development for Asia-Pacific at Netflix, said: “It’s a great time to be a
customer in this part of the world.”
With a
surge in demand for Asian content, Netflix, WarnerMedia and Viu are racing to invest
in local content.
For direct-to-consumer
platforms, such as POPS Worldwide, the summit saw more collaborative
partnerships, widening the range of audience, with the aim of building a highly
engaged community.
Speakers on
the panels agreed the industry is in its early stages of development for monetising
premium streaming video, and particularly in advertising. They also pointed out
that challenges remain in measurement metrics for OTT.
Wrapping up
the summit, Louis Boswell, CEO of AVIA, said: “While we regret that we were not
able to host everyone in person this year, we are extremely encouraged by the
turnout we had for the OTT Virtual Summit and in bringing everyone together
online.
“It is
indeed a great time for the OTT industry in Asia, with more investment going
into both technology as well as content in the region and there is no doubt
that we are going to see growth in streaming video in the years ahead.”
The OTT
Virtual Summit was supported by Gold Sponsor Brightcove; Official Pit-Stop
Sponsor TV5MONDE and Silver Sponsors Broadcast Professional, Conviva,
Limelight, MediaKind, Netflix, PubMatic and Vuulr.