To bring all the live action of Major League Baseball (MLB), PGA golf
and WWE wrestling to Japanese fans, J SPORTS – Japan’s largest sports
broadcaster – has tapped on The Switch’s bespoke services in live video
delivery.
J SPORTS,
which operates four dedicated sports channels and an on-demand service, is
relying on The Switch’s network to broadcast two MLB games a day, multiple
tournaments on the revised PGA schedule, as well as the weekly WWE Raw and
SmackDown matches.
The Switch
supports the broadcaster to meet the demand through the installation of a
permanent transmit path from its New York Network Operations Center (NOC) to
the broadcaster’s Tokyo facility.
The set-up
and broadcast of every game, tournament and match will be streamlined, tested
and monitored 24/7 from The Switch’s New York NOC, with additional support on
the ground in Tokyo if a call-out is necessary. J SPORTS’ use of The Switch’s
direct New York-to-Tokyo transmit path has meant that delivery requires fewer
jumps and connections, enabling greater certainty that feeds will be flawless
and reliable.
The second
permanent path enables access to an array of other international sports content
on an ad-hoc basis, allowing J SPORTS to tap into The Switch’s extensive global
network – whether feeds are picked up via New York, Los Angeles or London.
Nicholas
Castaneda, Senior Vice-President of Sales at The Switch, said: “Tokyo and New
York are separated by 13 hours and 6,743 miles. When you partner with someone
on the other side of the world for live broadcast, you need to have trust
across production, engineering and operations.
“From
bookings to our master control rooms, we are thrilled to extend The Switch
network and offerings into Tokyo with the amazing team at J SPORTS.”