Amagi to accelerate B2B SaaS media business after financial boost

September 16, 2021

Less than a minute

Diagram showing verticals Amagi operates in — With over 800 channels on its platform, including playout and redundancies, Amagi has emerged as one of the largest cloud deployment partners in the world, with distribution in 40 countries across cable, connected TV, and OTT. Source: press release

Amagi, a global provider of cloud-based SaaS technology for broadcast and connected TV, have announced that Accel, Avataar Ventures, Norwest Venture Partners and existing investor Premji Invest, have collectively pumped in more than US$100 million into the company’s coffer.

The investment is projected to provide its media clients with the “much-needed agility and efficiency” to succeed not only in the traditional broadcast, but also in the evolving over-the-top (OTT) and streaming TV universe.

Baskar Subramanian, Co-founder and CEO of Amagi, said, “Amagi will immensely benefit from the collective experience of Accel, Avataar, Norwest and Premji Invest in rapidly scaling our business and expanding our global footprint.

“Their deep understanding of B2B SaaS models will help us enhance value for our customers and partners. This will further nurture an entrepreneurial spirit in our employees, which is critical to building and embracing new technologies to solve complex business challenges.”

With over 800 channels on its platform, including playout and redundancies, Amagi has emerged as one of the largest cloud deployment partners in the world, with distribution in 40 countries across cable, connected TV and OTT.

The company has also developed technical integration with ad-supported platforms such as The Roku Channel, Samsung TV Plus, Pluto TV, Plex, Redbox, STIRR, VIZIO, Xumo, and other top OTT platforms, providing distribution coverages for content owners to reach their audiences in the US, Latin America, Europe and Asia.