Mediagenix, a global media solution provider with media business management platform WHATS’ON, has acquired BeBanjo, a technology company that streamlines the editorial and operational aspects of video distribution services with its Movida product suite.
According to Mediagenix, this brings together the best-in-class scheduling and programming solution with itse cloud native video-on-demand (VoD) scheduling and planning solution into a single portfolio, and allow both companies to better help clients engage target audiences, minimise OPEX and maximise content return-on-investment (ROI).
A combined portfolio will strengthen Mediagenix and BeBanjo in delivering content-centric business management software to the full spectrum of media operators, ranging from broadcasters who are increasingly monetising their content through a variety of new distribution models, up to the streaming-centric market segments where VoD-first solutions are critical for success.
Media operators streamlining their digital content supply chain will also enjoy more choices between a fully integrated enterprise solution and dedicated modules. The combination reinforces the capabilities of the Mediagenix Group to answer the needs of media operators for agile, flexible and rapidly evolving software.
François Chabat, CEO of BeBanjo, commented, “I am excited that BeBanjo is joining the Mediagenix organisation, which will provide BeBanjo with the required expertise and resources -- particularly in terms of global reach and commercial capabilities – to accelerate our future growth.
“Mediagenix also brings its outstanding experience and deep integration in complex media workflows.”
Fabrice Maquignon, CEO of Mediagenix, added, “I am very enthusiastic to welcome the BeBanjo team in these exciting times where the media business is in the middle of a revolution. I strongly believe having BeBanjo’s professionals on board will be of great added value to us leading the technology transformation of media operations worldwide.