IBC 2022, which is returning to RAI Amsterdam on 9-12 September after a two-year absence, has announced that chip-maker AMD will be the exclusive Premium Sponsor and Microsoft the Programme Sponsor of the IBC Accelerator Media Innovation Programme.
The broadcast event organiser has also unveiled a raft of leading industry players from the media, entertainment and technology world as Champions and Participants in two pioneering cloud projects.
Mark Smith, IBC Innovation Lead, said, “It’s fantastic to have AMD and Microsoft’s involvement as sponsors – both have been highly active supporters and participants in the programme.
“Both have been really committed to the collaborative and innovative spirit at the heart of the Accelerator mission and we’re looking forward to seeing all eight project teams come together to showcase their innovations live and in person at IBC 2022.”
One of the Accelerator cloud projects is ‘Cloud-Based Live Events, Analytics and Low Latency Protocols’, which is pitched by Microsoft and joined with an ultra-low latency project proposed by Olympic Broadcasting Services (OBS) at IBC’s Kickstart Day last April. It aims to show how cloud workflows can more efficiently deliver live professional sports and other major events, employing multiple camera feeds at scale with full visibility, including live IP signal ingest and standards conversion, all while minimising latency.
A second pioneering Accelerator cloud-focused project that will be showcased at IBC 2022 is the ‘Cloud Localisation Blueprint’, a first-of-its-kind project that brings together predominant supply chain software companies to create a definitive blueprint for distributing entertainment content globally. From licensing to localisation and final delivery, these industry leaders have been focused on assessing the key considerations in building a best-practice cloud-based media supply chain for content localisation.
Muki Kulhan, Innovation Co-Lead at IBC, said, “Cloud innovation is a critical area of technological advancement that unlocks tremendous opportunities for media and entertainment companies.
“Both the Champions and Participants in the IBC Accelerator programme have embraced the opportunity to partner and collaborate with a huge cross-section of pioneering organisations addressing real-world challenges involved with cloud production and delivery – as well as other areas of innovation – working together to overcome many of the hurdles they face.”
The two Accelerator cloud innovation sessions will take place on the Innovation Stage in Hall 2 on:
- Sunday 11th September at 10:00-10.45am CET– ‘Cloud-Based Live Events, Analytics and Low Latency Protocols’.
- Sunday 11th September at 11:00-11.45am CET– ‘Cloud Localisation Blueprint’.
Click here for more information on the 2022 IBC Accelerator Programme.