Avid has introduced the next-generation of Maestro, a new subscription-based software solution for real-time broadcast television graphics. This fully backward compatible solution offers graphics teams the power, flexibility and scalability to produce and deliver the best quality graphics possible for on-air and studio video wall content.
Graphics teams can now deploy Maestro software on commercial off-the-shelf (COTS) hardware or existing Avid Maestro/Engine hardware to power a faster and more flexible solution that can be used for any live production workflow, whether it is news, sports, current affairs or special events.
New and existing Avid graphics customers can future-proof workflows in the cloud while continuing to benefit from the familiar full suite of tools designed to meet practically every live graphics need.
The Maestro graphics suite delivers new return on investment through full backwards compatibility so users can continue to work with content they created in earlier versions of Maestro. The solution also provides tight integration with Avid’s solution portfolio, including the Media Central platform, which enables production teams to easily incorporate graphics into their workflows.
In addition, the new Maestro can be used in environments with existing Maestro/Engine hardware and it supports HD/Ultra HD (UHD) over IP (25G), UHD 12G and high dynamic range (HDR) workflows, bringing more flexibility to meet today’s and tomorrow's graphics requirements.
Users of this next generation of Maestro can now leverage a simplified subscription model, providing teams with the flexibility to scale to meet changing business needs while future-proofing their organisation for migration to the cloud.
David Colantuoni, Avid’s Vice-President, Product Management for Video & Media Solutions, said, “With easier access and better workflow integration, the new Maestro subscription solution solves the need for news and sports production and graphics teams to have tighter collaboration and faster content turn-around.