Broadcast Traffic Systems (BTS) has enhanced its on-premise and cloud-based traffic management solutions with a break creator tool. Initially developed during a project with a leading entertainment provider, the tool integrates with third-party scheduling systems to create breaks per customers’ requirements.
The AirTime Designer feature allows customers to integrate external channel management systems to BTS’s solutions, which then takes the schedule and creates the breaks within the content to the necessary requirements. The tool includes break manipulation, which allows break times to be adjusted for certain demographics, and compliance checking to ensure that content and ad-timings are correct.
Craig Buckland, Technical Director, BTS, commented: “Rules around ad breaks can be complex. Some markets set the total number of ad-minutes by day, meaning airtime can be borrowed from one hour and given back later in the day.
“Having a tool which responds to different regional requirements reduces time and errors. This feature further enhances our traffic management solutions, while maintaining the scalability and efficiency that our products are known for.”
BTS provides systems for single and multi-channel broadcasts, helping broadcasters with long-term planning and advertising sales without restriction.
Developed as a modular system, users can tailor the BTS system to their needs, adding the specific features needed to manage a channel management and/or ad-sales operation.