Telstra Broadcast Services, a leading managed service provider for the global broadcasting and media industry, has been attending the NAB shows for many years. This year, the company brought to Las Vegas its latest solutions that can meet the industry’s changing needs.
Andreas Eriksson, CEO & Head of Telstra Broadcast Services, shared that the company has been active in the media industry for 25 years. Seven years ago Telstra decided to establish an end-to-end business — Telstra Broadcast Services — to address the global broadcasting industry's needs.
Telstra Broadcast Services has two portfolios: the Media Networks portfolio and the Managed Services portfolio.
The Media Networks portfolio includes different platforms such as the Global Media Network, the Internet Delivery Network (IDN), bespoke solutions, satellite provider, and a hybrid solution for media network use case.
The Managed Services portfolio includes the Media Production Platform, a remote production platform, and the virtual advertisement service.
Eriksson shared that Telstra Broadcast Services has a unique selling point compared to its competitors. Being owned by a telco, Telstra Broadcast Services can provide hybrid solutions that are truly end-to-end, unlike other companies that can only provide fibre or satellite propositions.
He also shared that the COVID-19 pandemic has changed the way the company interacts with customers. While face-to-face meetings are still necessary, there is an ability to do more remotely. Digital marketing has also become essential in convincing and engaging customers.
One trend Eriksson sees going forward is the driver on internet delivery and the public internet as a core delivery mechanism for live sports events.
Another emerging trend is hybrid delivery solutions that transition from satellite to the internet over time.
Eriksson also mentioned the prospect of virtual advertisement, where broadcasters can tailor each ad to specific audiences. He affirmed that Telstra Broadcast Services is committed to innovate and adapt to the changing needs of the broadcast and media industry.