FOR-A, a leading manufacturer of video and audio systems, is showcasing its latest products at the BroadcastAsia Show 2023 in Singapore. Among the highlights is the MFR-3100, an all-in-one production center that combines a router, switcher, and multiviewer.
The company is also featuring its FA-1616 IP processor and a new switcher with NDI capability. Robert Shen, Sales Manager at FOR-A, expressed his excitement about the event, stating, “I’m doing sales for Southeast Asia, Australia, and New Zealand. Okay, and very happy to be here.”
When asked about the main product being showcased, he mentioned, “At BroadcastAsia, we are showcasing our MFR-3100, which is an all-in-one production center, a router, a switcher combined, as well as multiviewer. One of the products we are showcasing is our IP product, the FA-1616. This is the one with our IP processor. We are also showing our new switcher, NDI-capable switcher.”
The unique selling proposition of the showcased products lies in their versatility and streaming capabilities. Shen explained, “So it’s good for events and when you want to do live streaming. This can work. If you have NDI cameras, you can live stream.” With a wide range of applications, FOR-A expects to attract a diverse clientele. When questioned about the competition, Shen highlighted the differentiating factor of FOR-A’s products. He stated, “So professional or high-end switcher manufacturers don’t normally have such small features. So the same technology that you get in this big, last feature that I will show you right now is available in such a small switcher, affordable price.”
FOR-A’s flagship switcher, the HVS-6000, is also being showcased at the event. Shen invited attendees to visit the Canon booth for a closer look at the advanced technology incorporated into this model. “As you can see, it is our flagship switcher. It’s good to be IP-capable,” he said.
With its latest product lineup, FOR-A aims to provide cutting-edge video and audio solutions to its customers, ranging from small-scale productions to large-scale broadcasting operations. The company’s commitment to innovation and affordability sets it apart in the industry.
The BroadcastAsia Show 2023, held at the Singapore Expo, is a premier event for the broadcasting, digital multimedia, and entertainment technology sectors. Industry professionals and enthusiasts from around the world gather to explore the latest advancements and engage in networking opportunities. FOR-A’s presence at the event demonstrates its dedication to staying at the forefront of technology and meeting the evolving needs of the broadcasting industry. Attendees can expect to experience firsthand the powerful capabilities and impressive features offered by FOR-A’s range of products.