Imagine Communications, a leading technology provider for the broadcast industry, has attracted significant attention at the BroadcastAsia Show 2023 with its innovative lineup of products. The event, held in Singapore, has witnessed a surge in customer visits and a focused discussion on Imagine Communications’ forward-looking strategies and offerings.
During an interview with Asia-Pacific Broadcasting+, Joe Khodeir, Vice-President of Sales at Imagine Communications, expressed satisfaction with the substantial customer engagement at their stand. “The traffic is very, very good this year; we’ve had lots of customers come and visit us at the stand. So it’s been very focused on go-forward products and strategy for our business,” he remarked.
At the forefront of Imagine Communications’ showcase are two main products: Vizio play out by Paul and the SNP (Selenium Network Processor). The Vizio play out by Paul offers a comprehensive solution for seamless content playback, while the SNP acts as an actively integrated IP gateway product, merging IP and SDI technologies along with various components of broadcast technology. Dubbed the “Swiss Army knife for broadcast,” the SNP facilitates efficient data transfer by harmonizing inputs and outputs from different sources.
Discussing the origins of the SNP’s nickname, Khodeir mentioned, “The line about the Swiss Army knife was actually one of our European clients. So we’ve been very successful with that product, and it met the objectives of our customers. They provided us with the tagline, so we use it with a lot of gratitude.”
Imagine Communications primarily caters to broadcast customers, focusing on TV channels and linear workflows. Their products and services aid in generating, monetizing, and executing broadcast workflows efficiently, while also facilitating the transition into the evolving media landscape.
When asked about the unique selling propositions of Imagine Communications’ products, Khodeir emphasized their specialization in transitioning technologies into the new IP domain. He cited the SNP as the company’s flagship product in this regard, with its advanced capabilities to navigate the IP landscape effectively. Additionally, Imagine Communications has an extensive track record in playout solutions, serving numerous customers worldwide. Their Versio product has been pivotal in assisting clients in transitioning to diverse workflows. Furthermore, the company offers a wide range of advertising sales products, including the recently introduced SureFire, an ad insertion engine that ensures high-quality placement of broadcast ads within linear content.
As the BroadcastAsia Show 2023 continues, Imagine Communications remains committed to delivering cutting-edge solutions and leveraging its expertise to propel the broadcast industry forward. With their innovative product lineup and customer-focused strategies, the company is poised to make a significant impact on the evolving media landscape.