Vizrt, the world’s leading provider of broadcast graphics and media solutions, showcased its latest products and innovations at the NAB at VCA PC and Broadcast Station held at BroadcastAsia Show 2023 in Singapore. Paul Shutt, Deputy Global Head of Customer Success at Vizrt, provided insights into the company’s offerings and its impact on the industry.
Vizrt, an acronym for “visualization in real-time,” offers a range of software-based solutions for professionals in the broadcasting sector. Shutt explained, “We are the world’s leader of professionals, broadcast graphics, solutions and media products for visual storytelling. Our products are software-based and cater to a wide range of customers.”
Within the Vizrt umbrella, three major brands are highlighted: NDI, New Tech, and Vizrt. Shutt elaborated on their showcase at the event, stating, “What we are presenting here is our live production end-to-end workflow, with a specific focus on what’s new for Vizrt. Last year, we acquired a company called Flux, which provides HTML5 graphics and data working dynamically together. This product is now available for all Vizrt customers, including NDI, New Tech, and Flux.”
The market segments targeted by Vizrt’s offerings encompass a broad spectrum. Shutt noted, “We cover end-to-end all aspects of the market. Our clientele includes major broadcasters like CNN, as well as live streamers and gamers who rely on our solutions for their content creation and delivery needs.”
When asked about the unique selling proposition of Vizrt’s products, Shutt emphasized the workflow, software-driven approach, and simplicity. “Our tools allow users to seamlessly build and drive their stories without getting bogged down by the underlying technology. It’s all about flexibility and ease of use,” he stated.
Furthermore, Vizrt’s software-driven approach also brings cost-saving benefits. Shutt acknowledged, “By leveraging our software solutions, customers can save significantly on hardware costs. However, the real value lies in the flexibility and adaptability that our software provides. Users can choose to keep it simple or explore its full capabilities based on their specific requirements.”
The unveiling of Vizrt’s innovative live production workflow garnered significant attention at the BroadcastAsia Show 2023. Industry professionals were particularly intrigued by the integration of Flux’s HTML5 graphics and data capabilities into Vizrt’s portfolio, providing users with enhanced dynamic visual storytelling options.
As the global leader in broadcast graphics and media solutions, Vizrt continues to drive innovation and cater to the evolving needs of the broadcasting industry. With its software-based offerings and commitment to customer success, Vizrt solidifies its position as a key player in the market.