Harmonic, the global leader in video processing and delivery infrastructure, is at the forefront of revolutionizing the media industry. The company assists its customers in building their media chain, encompassing everything from production and content preparation to aggregation and delivery across various networks. With the ongoing transformation in the Asia-Pacific region, Harmonic’s VP Sales and Services for APAC and ME, Tony Berthaud, sheds light on the current trends and challenges faced by the industry.
Harmonic’s expertise lies in enabling customers to deliver content through multiple network channels, including satellite, cable, IPTV, DTT (Digital Terrestrial Television), and OTT (Over-the-Top) platforms. As Berthaud explains, many customers in the Asia-Pacific region are upgrading their infrastructure to establish a comprehensive content delivery system that combines traditional broadcast networks with OTT capabilities. This transition taps into two significant industry trends: the shift from pure broadcast delivery to hybrid delivery involving broadcast and video streaming, and the expansion of services through video streaming technology.
The integration of video streaming offers numerous advantages for Harmonic’s customers. It allows them to launch interactive services such as video-on-demand, catch-up TV, and time-shifting options, enabling viewers to personalize their content consumption. Berthaud emphasizes that “the capability to deliver curated content to your viewers” is a major advantage that comes with video streaming. Additionally, video streaming opens up opportunities for businesses to extend their reach across the Asia-Pacific region and even globally. With the help of Harmonic’s solutions, customers can captivate a larger audience and expand their market presence.
Another crucial development in the Asia-Pacific media landscape is the migration from on-premises infrastructure to cloud-based solutions. Harmonic stands ready to guide its customers through this transformation, offering seamless workflow integration from production and layout to content delivery, both on-premises and in the cloud. Berthaud highlights that cloud infrastructure provides enhanced agility, flexibility, and faster time-to-market for customers. Moreover, the pay-as-you-use business model offered by cloud-based solutions presents a new opportunity for media companies to optimize their operational costs.
During the BroadcastAsia Show 2023, held in Singapore, these topics took center stage, with numerous discussions revolving around the evolving media landscape in the Asia-Pacific region. Harmonic’s commitment to empowering its customers in adapting to these changes positions the company as a key player in driving innovation and transforming the industry.
As the media industry continues to evolve rapidly, Harmonic remains dedicated to providing cutting-edge video processing and delivery infrastructure solutions to its customers. By capitalizing on the convergence of broadcast networks and video streaming, as well as embracing cloud-based infrastructure, media companies in the Asia-Pacific region can unlock new opportunities, broaden their audience reach, and deliver compelling content tailored to viewers’ preferences.
Quoting Tony Berthaud, VP Sales and Services, APAC and ME, Harmonic:
“We are actually as Harmonic the worldwide leader in terms of building, video processing and delivery infrastructure… many of our customers at the moment are refreshing their infrastructure to build COVID on platform where they have the capability to deliver through a broadcast network, and an OTT network at the same time.”