The broadcasting solutions specialist aims to deliver high quality services closer to Asia Pacific.
When it comes to providing a better experience in media processing and allied services, Appear is ahead in making it happen. To complement all services currently being delivered, the company is set to open a Technical Center of Excellence in Singapore.
In an interview held during the recently concluded BroadcastAsia 2023 hosted by APB+, Appear’s Chief Commercial Officer Alex Pannell said that the upcoming centre is now in its final stage of planning.
“We’re down here speaking to customers [in Singapore] to finalize our plans to establish a Technical Center of Excellence here… and hopefully [provide] direct sales and support.”
The team flew to Singapore to attend the prestigious BroadcastAsia 2023 to present their current offerings and meet industry leaders. Amongst its upcoming projects include the launching of the carefully curated Technical Centre for Excellence.
Rather than a research laboratory, the centre serves as technical support whilst having all the necessary infrastructure in place.
“When we talk about Technical Centre, [it’s not just] providing technical support but also having our equipment and infrastructure here, so we can actually do very specific customer testing or workflow testing,” he said.
“We can develop and deploy the products that suit their needs. So, it’s not just support. It’s us doing an element of workflow management and configuration development.”
Appear came to Singapore to prepare for the coming launch. Particularly, it is focusing on establishing its physical sales and technical support presence.
The company currently supports high-density brands, proving that they are one of the leading companies in the broadcasting industry which can provide multiple services to their clients.
“We are global leaders in high capacity, media processing, and delivery solutions for OTT life, live sports contribution, remote production and distribution solutions… [But] what we’ve been really pushing is our X20 platform,” Pannell said.
It has been expanding the capabilities of its products, such as the 2RU box which can now support up to 72 gigabytes, which is a market-leading figure. It can now likewise provide up to 96 HD channels.
The company is also in the process of launching its new high capacity SRT.
On top of its list in improving its services revolves around density, power efficiency, and high-capacity capabilities.
This complements the wide range of services that Appear has been offering to its clients.
It is known for its premium live event services which specialize on its contribution capabilities. Allied with these are options for remote production and distribution, truly a necessary step for business and customers who are more adept to going digital for their needs.
Its primary focus remains the same, which is to deliver exceptional value to its global network of clients and to elevate content delivery services.
Appear also supports sustainability causes, and has been awarded multiple times for efforts made towards this. It was lauded for having seamless integrations and smooth media workflow performance through varying platforms.
It continues to stay in the forefront of the industry as it looks for more collaborations with trade bodies and technology partners to further improve its services.