It incorporates deep edge computing to develop a more integrated product.
When it comes to providing the latest tech in the market, NOVELSAT is in the forefront of introducing next-generation content connectivity solutions.
Considered as a leading innovator in the industry, it has been known to provide high performance yet secured broadband solutions.
In an interview in the recently concluded BroadcastAsia 2023 hosted by APB+, NOVELSAT’s Chief Product and Marketing Officer Aviv Ronai said that it developed its 5G network to improve video delivery primarily on mobile networks. This sets Xprime apart from competitors in the market.
“Our Xprime product intended for video delivery on 5G networks incorporates deep edge computing in compact form, whilst having interfaces for 5G and satellite. This makes it a unique offering for this kind of application and use cases,” he said.
As this is a specific solution, the customers that will need the Xprime may likewise be niched.
“We’re looking at customers who are mobile network operators. We’re looking at customers who are satellite operators, and we’re looking at customers who are media companies and broadcast companies,” he explained.
Based on the official site of NOVELSAT, XPrime is dubbed as having an agile and future-proof architecture. It comprises two server-based modules: Xprime Core and Xprime Edge.
It promotes safe access to high-value content with its extensive security algorithms. It is equipped with multi-layer encryption for superior core-to-edge protection.
Users will also find it easy to navigate and operate the solution. It is easy to install and operate. It includes a service-oriented management system which enables rapid introduction and modification of content and services. Similarly, it can also maintain and monitor connectivity.
Xprime simplified the mobile video experience as it provides broadcast and multi-cast video distribution to network edges. Likewise, it can cover one-to-many content distribution by converting shared media broadcast unto unicast. From there, distributing the content to any user device is made possible, whether it be through a handheld smartphone or enabled television sets.
Making this possible is the capability of NOVELSAT Xprime to complement the Fixed Wireless Access (FWA). Avoiding network bottlenecks, this makes it possible for high-quality TV content distribution over 5G or 4G mobile networks.
This advanced connectivity has seen a steady rise globally, following the activity of users mostly on streaming and other video content. Having this development ready and available was an opportunity for NOVELSAT to further improve its services and find the specific needs of the broadcasting industry.
For the APAC region, Ronai sees potential growth in the market when it comes to the demand for their product.
“We think that we see 5G coming up strongly in Asia Pacific. We think that with the solution, together with the use cases that we see coming up, it’s an ideal match.”
Overall, NOVELSAT is set to promote its services to a wider audience. In the digital space, it sees the steady necessity for further improvement especially in the 5G segment.