Magnifi by VideoVerse, an artificial intelligence (AI)-driven video technology company and video-editing software-as-a-service (SaaS) platform, has announced its support for the 2023 season of the Vietnam Pro Basketball League (VBA) by providing AI-powered video highlights, video-on-demand (VoD), and social media features.
As part of its offering to the VBA, Magnifi delivers match and player highlights, featuring dynamic graphic overlays and offering multiple aspect ratios of 16:9, 9:16, and 1:1. The league also benefits from Magnifi’s expertise in social media publishing on platforms like Facebook, YouTube, and TikTok. Furthermore, the platform provides customisable VoD packages and user-friendly dashboards, ensuring an enhanced fan experience throughout the entire season.
Having adopted Magnifi’s Highlights tool in early June, the league has witnessed a 773% increase in video production, resulting in a 76% surge in overall viewership. This transformation has also been reflected in social media engagement across all platforms.
Phuoc Truong, Marketing Manager at VBA, commented, “Keeping our fans happy and allowing them easy access to highlights and short videos was the challenge. Magnifi has played a pivotal role in making this season exceptional, and the VBA hopes to extend this fruitful collaboration for many years to come.”
According to Magnifi, its growth in the sports media highlights sector can be attributed to the ever-increasing popularity of social media platforms, the rise of short-form video content, and the growing demand for real-time and personalised experiences.
Vinayak Shrivastav, CEO & Co-Founder of Magnifi by VideoVerse, said, “As an organisation dedicated to providing supporting broadcasting highlights, it is our priority to create powerful partnerships like the one with the VBA.
“Through our leading AI-powered platform, we have demonstrated how we can enhance efficiency and boost content engagement with sports fans.”