At the recent International Broadcasting Convention (IBC), Paolo Cuttorelli, Senior Vice-President of Evergent, who oversees operations in APAC & EMEA, shared significant updates about the company's ongoing efforts to revolutionise pay TV and digital service monetisation.
Evergent, renowned for its solutions to monetising pay TV and legacy services, presented its latest initiatives centred around AI-driven tools aimed at predictive churn management and payment recovery. "While many companies tout their ability to predict churn, the real challenge is determining what to do about it," said Cuttorelli, emphasising the proactive approach Evergent has adopted.
Founded 15 years ago by CEO Vijay Sajja, Evergent was conceived to address the often cumbersome challenges of monetising traditional pay TV. "Providers were desperate for agility, yet often constrained by costly and inflexible legacy systems," Cuttorelli recounted. Fast-forward to the present, and the firm has tailored its focus to assist streaming pay TV operators and digital service providers in maximising revenue streams and significantly reducing customer attrition.
The company's recent advancements include AI-driven tools that transcend mere churn prediction. They've devised methods for more proactive churn management, allowing service providers to anticipate and mitigate losses. "It's about staying a step ahead, making calculated decisions, and acting promptly," Paolo highlighted.
Moreover, Evergent's expansion has encapsulated tools specifically designed for live sports monetisation. Recognising the surge in sports rights values and the massive viewership influx during live events, Evergent aims to equip streaming providers with the tools to maximise returns on their significant investments.
Among the novelties unveiled at IBC was their Captivate product. "Captivate is designed to maximise user retention and keep as much revenue within the provider ecosystem as possible," Cuttorelli remarked. He further introduced the sports accelerator suite, geared towards optimising revenue streams around live sports events.
Beyond product developments, Evergent announced a strategic partnership with Irdeto, seeking to provide OTT providers with a comprehensive set of subscription management solutions.
However, Evergent's distinctive edge isn't merely about its innovative product line. With over 740 million users onboarded across 180 countries in its 15-year tenure, the sheer magnitude of data they've accumulated provides a unique vantage point. "This vast data pool empowers our AI tools, enabling us to offer unparalleled solutions both in speed and flexibility," explained Cuttorelli.
He further accentuated the dual facets of the company's scale: managing colossal traffic, typical during major sports events, and handling complex use cases efficiently. Evergent's global reach and extensive experience equip them uniquely to cater to providers aiming to captivate a worldwide audience.
Addressing the current economic landscape, Cuttorelli acknowledged the cost-of-living crisis and the resultant consumer selectivity regarding subscriptions. "In this competitive environment, providers need partners like Evergent to remain competitive," he asserted. With streaming companies realising their global audiences, the choice of a globally experienced monetisation partner becomes paramount.
In conclusion, Cuttorelli reflected on the industry's dynamic nature, necessitating companies to be agile and responsive. He reiterated Evergent's pivotal role in aiding operators to fully capitalise on their assets and forge strong ties with customers.