ThinkAnalytics, a provider of AI-based TV content delivery, viewer data insights, and targeted advertising solutions, will participate at NAB 2024 with its latest product developments for cross-platform targeted/contextual advertising, content discovery, and viewer data insights.
ThinkAnalytics will be showcasing solutions to help content platforms, publishers and advertisers cover personalised content discovery and helping content owners increase content engagement with deeper personalisation and recommendations to reduce churn and drive higher audience value.
ThinkAnalytics’ GenAI powered conversational voice and chatbot for content discovery and audience engagement will aim to pioneer the next wave of innovation, while targeted/contextual advertising will help transform customer first-party data into real-time audience segments at scale with advanced addressability and household composition insights.
Think360, ThinkAnalytics’ customer engagement platform, will be showcased in the West Hall at the ThinkAnalytics booth (W1313) and the AWS booth (W1701). This solution has been integrated by the UK’s Channel 4, enabling content recommendations to be tailored to each user’s viewing tastes and preferences on and off platform. Channel 4 uses Think360’s insights to deliver relevant and personalised recommendations and increase streaming growth and subscriber loyalty.
Marc Aldrich, CEO of ThinkAnalytics, said, “As the industry looks for new ways to address challenges in growing its user base and reducing churn, we are accelerating innovation by working with some of the biggest brands to pioneer new ways of using GenAI that increase engagement with viewers, even unregistered users.
“We are excited to showcase our solutions for streaming platforms, content rights holders and broadcasters at NAB 2024. Our unique products bring innovative solutions to reduce churn on streaming services, to build FAST channels from content libraries, and for the development of targeted TV advertising.”To find out more, speak with Aldrich and his team at NAB 2024, which is taking place at the Las Vegas Convention Centre from April 13-17.