At this year’s NAB show, MEDIAGENIX will showcase how broadcast networks and cable operators can monetise streaming platforms and accelerate its go-to-market by optimising content strategy and planning, maximising content value and automating free ad-supported television (FAST) and video-on-demand (VoD) implementations.
Emmanuel Müller, Managing Director Americas at MEDIAGENIX, said, “Broadcast networks who are eager to take advantage of streaming TV opportunities need a solution capable of providing automated scheduling of FAST and VoD implementations. At NAB 2024, we plan to demonstrate just how easy it is to introduce any content provider into the world of streaming using automation.
“As viewers continue to embrace free ad-supported over subscriber models, cable companies stand to drive higher average revenue per user (ARPU) with ad revenue from the ad-supported streaming TV bundles they own.
“For cable operators looking to stabilise subscribers and generate new revenue streams, offering new streaming and on-demand apps viewable across TVs, phones, and tablets will be key.
“MEDIAGENIX’s platform supports cross-device linear and streaming content models, helping cable companies deliver premium programming anywhere, anytime, on any device.”
At booth W2066, MEDIAGENIX will be demonstrating an array of technologies from strategic planning and AI-optimised ratings prediction to collaborative title management and automated FAST scheduling. There will also be a major announcement of the acquisition of a leading media programme management solution for broadcasters and cable companies in the USA.To find out more, visit MEDIAGENIX at NAB 2024, which is taking place at the Las Vegas Convention Centre from April 13-17.