IBC2024 offers new ways to redefine M&E as AI takes centre stage - APB+ News

APB+ News

IBC2024 offers new ways to redefine M&E as AI takes centre stage

Taking place from September 13-16, IBC2024 is set to unveil a host of exciting new show features fuelling networking, learning, collaboration and business opportunities. 

This includes the new AI Tech Zone powered by the European Broadcasting Union (EBU) in Hall 14, which offers a central hub for AI providers, creators utilising the technology, and solution vendors meeting specific industry needs to show how AI can positively impact the industry.

An AI Tech Zone Stage sponsored by Wasabi Technologies will feature industry leaders and visionaries sharing their insights into how AI is transforming media and entertainment (M&E) — and how it can shape the sector’s future.

A Networking Zone sponsored by the DOT Group will allow the IBC community to engage directly with some of the most innovative players pioneering AI for the M&E industry.

The amount of space booked by exhibitors for IBC2024 has now passed 45,000 square metres, already exceeding last year’s final total – with over 1,100 exhibitors signing contracts so far. Among the 150+ new exhibitors at IBC2024 are 5G Broadcast Collective, CDN Alliance, Datacamp, Eosos, Frequency Networks, Medianet Berlin, Strada, SwXch IO, and Vubiquity, while Benro, Insta360, Robe, The Weather Company, Vecima, and Yamaha are returning to the show for the first time since 2019.

The leading global media technology brands exhibiting this year also include Arabsat, Arri, Avid, AWS, Blackmagic, BT Media, Canon, Comcast, Eutelsat, Evertz, EVS, Google, Grass Valley, Harmonic, Huawei, Imagine Communications, LG, Lawo, LTN, Mediakind, Microsoft, Nagra, Panasonic, Riedel, Ross Video, Samsung, SES, Sony, Tata Communications, Telestream, Zero Density, Zixi, and ZTE.

Michael Crimp, IBC’s Chief Executive Officer, said, “IBC continues to find new ways to address the trends, issues, challenges and opportunities driving innovation in media and entertainment.

“Additions to the show, such as the AI Tech Zone, the Talent Programme, and the AV User Group event, combined with the outstanding line-up of visionary speakers we have for this year’s conference, ensure that IBC is again positioned to deliver the world’s foremost M&E event.

“This year, with major global sports events and election coverage putting media performance more in the spotlight than ever, we bring together an industry looking to tap new methods and technologies as it continues to redefine itself.”

Click here for more information on IBC2024, which is taking place from September 13-16 at the RAI Amsterdam Convention Centre.

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