Drive engagement & revenue for sports broadcasting with Ease Live’s overlays
At IBC2024, Ease Live’s interactive graphical overlays for connected TVs and mobile devices will enable sports broadcasters and rights holders to maximise video advertising revenues and enhance audience engagement.
Kjetil Horneland, CEO of Ease Live, said, “Our interactive graphical overlays have transformed the viewing experience by engaging audiences and creating new monetisation opportunities through integrating real-time stats, polls, and interactivity.
“At IBC2024, we’re demonstrating the tangible benefits of our technology, showcasing real-world success stories from our collaborations with Servus TV and Bedrock to launch interactive capabilities during this year’s UEFA EURO Football Championship.
“We believe the scalability we’ve demonstrated, combined with the increase in fan engagement and the potential for new advertising initiatives, is a game changer for live sports video rights holders.”
Besides sharing insights into the performance of its graphical overlays on TV and mobile for coverage of the UEFA EURO 2004, Ease Live will also explain how its interactive overlays provide broadcasters with innovative ways to add new advertising inventory. Through integrating real-time stats, polls, and interactive elements, advertisers can now engage audiences directly during key game moments, creating highly valuable advertising slots.
Ease Live’s platform also enables contextual advertising that blends with the live action. Ads are strategically placed to coincide with significant game events, enhancing both viewer experience and advertising effectiveness.To find out more, visit booth 2.B51 at IBC2024, which is taking place at the Amsterdam RAI convention centre from September 13 – 16.
