Expanded Evergent-Irdeto partnership enhances aggregation, reduces churn

Evergent and Irdeto have expanded their partnership to drive strategic service bundling and data-driven monetisation for media companies and pay-TV operators.

Irdeto has selected Evergent as key technology partner for subscription management and monetisation within the Irdeto Experience Platform, a streaming aggregation platform enabling next-generation viewer experiences — powering enhanced customer insights, best-in-class security and operational efficiency for over-the-top (OTT) providers.

Vijay Sajja, Founder & CEO of Evergent, said, “Streaming subscribers need to see more value from their services and feel understood with personalised, intuitive experiences.

“Deepening our partnership with Irdeto enables our mutual customers to seamlessly diversify their service offering while harnessing next-generation data analytics and advanced churn prevention tools to maximise revenues and loyalty.”

The companies’ expanded collaboration empowers OTT providers to leverage advanced customer management and monetisation capabilities within the Evergent Monetisation Platform, alongside Irdeto’s unified streaming back-end, state-of-the-art UX/UI, and market-leading security and content protection solutions. 

This powerful combination enables streaming services to implement sophisticated pricing strategies, reduce churn, and maximise customer lifetime value while ensuring the highest levels of content security.

Doug Lowther, CEO of Irdeto, added, “Tier 1 media companies and content providers must deliver more comprehensive, user-centric streaming propositions to retain audiences and grow new revenues.

“Our partnership with Evergent equips Irdeto Experience with rich and agile monetisation tools that power unique user experiences, future-ready analytics and revenue game-changers for OTT providers.”