Mediagenix acquires Spideo to unlock smart content discovery for all
Mediagenix has acquired Spideo, a specialist in humanised content recommendations, transparent personalisation, and enhanced catalogue discovery.
This strategic acquisition aims to level the technological playing field with streaming giants, by unlocking smart content discovery for all. The combined strengths of Mediagenix and Spideo will provide media companies with a powerful toolkit to effectively optimise audience engagement and revenue generation.
The acquisition aligns with an acceleration in streaming and digital content consumption, whilst effectively tackling complex micro-segmentation. Content offerings that cater to diverse audience segments are becoming more common, as witnessed by the rapid growth of both free advertising-supported television (FAST) and advertising video-on-demand (AVoD) services. The joint expertise of Mediagenix and Spideo builds a deeper connection with audience behavior, which is crucial for effective content monetisation strategies.
Describing the acquisition of Spideo as a “significant milestone” for Mediagenix, CEO Fabrice Maquignon said, “Content discovery and personalisation are crucial to reducing churn, boosting engagement, and driving monetisation. By integrating Spideo’s cutting-edge solutions into our existing offerings, we are uniquely positioned to provide our customers with the most efficient approach to programming the right content for the right audience at the right time and through the right channels.
“It allows us to tap into new market segments and better support media companies in realising their strategic business goals. Together, we can build the industry’s leading content value management platform and empower our customers to achieve technological parity with the biggest names in the streaming industry.”
Spideo, a bootstrapped company known for its innovative solutions and industry passion, will now operate under the Mediagenix brand. Mediagenix provides the platform, back-office support, and market reach necessary to expand the impact of Spideo’s flagship products.
Thibault D’Orso, CRO of Spideo, added, “Joining forces with Mediagenix allows us to scale our solutions and reach a broader market while staying true to our core values of transparency, trust, and controllability.
“Mediagenix shares our passion for powerful data visualisation, meaningful recommendations, and transparent, fully controllable outcomes.
“Together, we can shape the future of content recommendation, personalisation, and discovery.”
