MediaKind & Skreens Technology take personalisation to next level
MediaKind, a global leader in media technology and video delivery solutions, is expanding its streaming innovation with the launch of an advanced Multiview solution that enhances live event viewing experiences.
The cutting-edge solution, combining Skreens’ content compositing technology with the MK.IO streaming platform, offers broadcasters, operators, over-the-top (OTT) service providers, and content owners the ability to deliver multiple simultaneous video feeds, giving viewers more control and flexibility in how they watch live content.
Whether for sports, esports, or live events, audiences can toggle between multiple camera angles or streams, enjoying a personalised viewing experience on any device. The collaboration with Skreens, a technology company dedicated to advanced real-time content personalisation, enables MediaKind to deliver a flexible, scalable solution that meets the evolving needs of the media landscape, empowering content providers with the tools they need to stand out.
Cory Zachman, SVP Engineering at MediaKind, said, “With the new Multiview solution, MediaKind is taking live event viewing to the next level. By integrating Skreens’ technology, we’re enabling broadcasters, operators and OTT providers to offer more dynamic, customisable content experiences to their audiences – unlocking new levels of engagement and interaction.”
Audiences can personalise multiple live streams by switching between camera angles and feeds, and access the Multiview experience on a wide range of devices. Leveraging Skreens’ server-side compositing technology, MediaKind delivers Multiview as a single stream, requiring no changes to existing infrastructure.
Tailored for live event broadcasts, the solution also operates on a pay-as-you-go basis, aligning costs with live event schedules.
Marc Todd, CEO & Co-Founder of Skreens, stated, “The future of viewing experiences lies in the personalisation of live content, particularly in sports. Our partnership with MediaKind leverages Skreens’ patented live Multiview personalisation technology, combining two innovative platforms.
“This collaboration not only enhances our customers’ offerings with dynamic new features but also opens up exciting monetisation opportunities.”
