ARRI’s Ensō Prime lens series offers more options for content creators
ARRI has unveiled its new Ensō Prime lens series, designed to cater not only to its traditional market but also to emerging corporate and commercial content creators, including owner-operators at earlier stages in their careers.
The Ensō lenses are small, portable, and highly versatile, making them ideal for capturing exceptional images across various shooting conditions.
With a smooth and balanced native look, Ensō lenses stand out for their flexibility. They can be further customised with Ensō Vintage Elements, a set of interchangeable optics that are attached to the back of the lenses. This modular feature enables users to achieve multiple creative looks using a single, cost-effective lens set, making it a valuable tool for content creators who need visual variety.
One of the most notable features of the Ensō Prime lenses is their close focus capability, with a magnification ratio of 1:4 on most focal lengths. For example, the 32mm lens can focus as close as 10 inches, making it ideal for detailed close-up work, such as product or food shoots. Additionally, minimised breathing ensures that focus shifts have no noticeable impact on framing, resulting in smooth shots. The lenses’ bokeh and smooth fall-off further enhance their emotive focus characteristics, adding depth and dimension to the footage.
ARRI has taken care to balance the optical parameters of the native Ensō look, which is sharp yet gentle, delivering natural results. However, for productions requiring a different aesthetic, the Ensō Vintage Elements provide an easy, external lens-tuning solution. These elements, inspired by feedback on ARRI’s previous Impression Filters, offer strong effects, creating sharp images in the centre with a more stylised, detuned look around the edges.
The Ensō Vintage Elements kit also comes with innovative features, such as encoded chips that provide metadata about shifts in focal length, T-stop, and focus. These are transmitted to on-set monitors and post-production, making workflow smoother.
