Starz corrects shift & drift errors using Interra’s AI-enabled BATON
Global media and entertainment company Starz has chosen the latest version of Interra Systems’ BATON Captions solution to simplify caption generation and quality control (QC).
A long-time customer of Interra Systems’, Starz wanted to streamline its English-to-Spanish captioning process, and the newest version of BATON Captions has been able to meet this need, allowing Starz to enhance caption quality while detecting and correcting shift and drift errors more efficiently.
Dan Stowell, Director of Programming Operations, Starz, said, “Interra Systems’ BATON Captions has been instrumental in streamlining our captioning workflow.
“BATON Caption’s speech-to-text feature significantly reduces the time and effort required for creating accurate captions, which helps us meet the growing demand for multi-language content.”
BATON Captions utilises cutting-edge machine learning (ML) and automatic speech recognition (ASR) technology, allowing Starz to address caption-related requirements such as generation, post-production editing, and localisation for different geographies for the global distribution of media.
Harnessing the power of ML and ASR, BATON Captions ensures precise captioning every time. The automated solution includes a user-friendly web-based player and advanced reporting, with feedback on caption quality and more.
Ashish Basu, Executive Vice-President of Global Sales & Business Development, Interra Systems, added, “For the past two years, we’ve proudly collaborated with Starz, delivering an innovative captioning solution that supports their global content strategy.
“Our BATON Captions solution, powered by ML and ASR technology, ensures high-quality captions and seamless audio compliance for Starz.”
