Ayozat, a UK deep technology and compute company with a strong presence in media, has chosen the Synamedia Iris addressable TV advertising platform for comprehensive and integrated advertising campaign management, decision-making and reporting for its live and on-demand streaming service, Ayozat STREAM.
Using Synamedia Iris, Ayozat can now unlock new monetisation opportunities while serving viewers more targeted and relevant ads.
Before deploying Iris, Ayozat faced challenges managing their ad inventory and campaigns using their existing solution. Synamedia has removed all friction points with the Iris Ad Manager, providing Ayozat with complete control of their campaigns and allowing them to optimise campaign performance on-the-fly by adjusting campaign parameters to better meet business goals, all based on consistent measurement.
Umesh Perera, CEO, Ayozat said, “Choosing to partner with Synamedia was a no-brainer, once we’d seen for ourselves how Iris’ best-in-class, proven addressable advertising could bolster our ad revenue building capabilities. Integration with our deep tech product, Ayozat TLC, and the technology stack has been easy and super-fast.
“This opens opportunities for new joint products using applications and workflows contained within Ayozat TLC. We’re now confident our advertising proposition will attract local, regional and global brands to our platform and look forward to deepening our partnership with Synamedia.”
As well as reaching viewers based on audience segment data, Iris enables Ayozat to target ads to specific channels, apps, services, viewer devices, locations, times, or contextually based on viewing behaviour and content metadata, including anonymised first-party data.
Guy Southam, Senior Director, Advanced Advertising, Synamedia added, “We are delighted to have the opportunity to work with such a nimble, digital-first business.
“We’ve integrated and deployed Iris across Ayozat’s advertising ecosystem including free ad-supported streaming television (FAST) channels, advertising video-on-demand (AVoD), connected TV (CTV) apps and over-the-top (OTT) and, thanks to Iris’ modular architecture, Ayozat have the flexibility to quickly add new features as their needs evolve.”