K+ supercharges OTT monetization via broadpeak.io SaaS platform

Broadpeak, a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, has announced that Vietnamese pay-TV operator VSTV, or K+, is using Broadpeak’s server-side ad insertion (SSAI) technology to monetise its live channels and new advertising-based video-on-demand (AVoD) service. 

The personalised ad insertion solution, available through the broadpeak.io SaaS platform, empowers VSTV to quickly increase revenues for its over-the-top (OTT) services.

Thomas Jayet, CEO, K+, said, “Broadpeak has been a trusted technology partner for years. This longstanding relationship made broadpeak.io the natural choice for delivering personalised advertising experiences.

“The broadpeak.io platform enables us to quickly start monetising our new offering while keeping our viewers engaged with their streaming experience.”

Broadpeak’s platform is used to dynamically insert targeted ads for 10,000 hours of video-on-demand (VoD) content, including VIU series, for which the operator holds exclusive rights in the Vietnamese market, as well as for 40 live channels featuring popular events like Formula 1 and English Premier League football.

The broadpeak.io platform streamlines targeted ad insertion, allowing VSTV to personalise ad replacements based on viewer behaviour and preferences. 

From an ad-tracking standpoint, the services leverage the BPK SmartLib SDK for client-side ad tracking, providing insightful analytics relating to monetisation and quality of experience (QoE) performance. The broadpeak.io platform is integrated with a SpringServe ad server.

Jacques Le Mancq, CEO, Broadpeak, added, “K+ is pioneering targeted video advertising on the server-side for the Vietnamese streaming market.

“We’re proud to have supported K+ over the years, empowering them to stay at the forefront of the industry in Vietnam and deliver captivating viewing experiences to their audience.”