SMPTE names Sally-Ann D’Amato to lead as Executive Director
Sally-Ann D’Amato has been appointed Executive Director of the Society of Motion Picture & Television Engineers (SMPTE).
“My goal as executive director is to encourage more collaboration across sections to create more opportunities for members, strengthen the standards community, and reinforce the organisation’s infrastructure,” said D’Amato.
“This will be enacted through a mission we’re calling ‘We Are All One SMPTE’.”
D’Amato joined the SMPTE family in 2001, working as an Administrative Assistant. She was promoted to Executive Assistant in 2003, and again promoted to Director of Operations in 2005.
In 2016, she became Director of Events and Governance Liaison. In this role, she was responsible for planning and executing events and was also responsible for working with the board on issues of Society governance and board activities. In October 2024, she became the interim Executive Director.
She said, “I’m honoured to accept the role of Executive Director. After more than two decades with the Society, I’m humbled to be chosen as its leader. I will continue to work toward a Society that is efficient, innovative, and united.
During her time at SMPTE, D’Amato helped enact the current bylaws and operations manuals. She also has been responsible for producing the Media Technology Summit since 2005, and even produced a virtual version of the event during the COVID-19 pandemic.
She also produced the SMPTE centennial celebration in 2016 and incorporates her creativity by writing songs for and performing in many of the events she works on.
