Bitcentral delivers rich viewing experiences to NESN sports fans
In a move poised to set a new benchmark in sports broadcasting, New England Sports Network (NESN) has forged a strategic collaboration with Bitcentral, a leading provider of professional media workflow solutions.
The partnership will introduce state-of-the-art media management and production tools to NESN’s operations, aimed at delivering a richer viewing experience for sports fans.
The need for efficient, high-volume media workflows is critical for sports broadcasting. As the proliferation of platforms continues to change how sports fans interact with the leagues and teams they follow, NESN turned to Bitcentral for its proven ability to take content creation to the next level.
The collaboration will see NESN leverage Bitcentral’s Core News suite, a comprehensive set of tools designed to enhance content management efficiency, reduce content generation complexity, and maximise the value of the NESN product to fans on multiple platforms.
Kenny Elcock, VP of Technology, NESN, said, “The sports media landscape is evolving rapidly, and our audience demands seamless, high-quality content delivered to linear, digital, and social platforms.
“Our partnership with Bitcentral ensures that we not only keep pace with the evolving industry, but continue to stand as leaders and drive innovation. Bitcentral’s Core News suite offers the scalability and cutting-edge technology we need to stay ahead in this competitive environment, and deliver exceptional content to our audience.”
The partnership includes the integration of two new NESN partners, Adobe Creative Cloud, specifically Adobe Premiere, and Dixon Sports Computing.
Adobe Premiere provides the best-in-class editing platform for NESN’s creation of engaging content. Dixon Sports Computing’s metadata logging capabilities are vital to sports content creation, allowing NESN the ability to instantly search for the best content to deliver to fans.
Sam Peterson, Chief Operating Officer, Bitcentral, highlighted the partnership’s broader implications: “Teaming up with NESN allows us to demonstrate the full potential of our Core News Suite in the high-stakes world of sports broadcasting. By integrating our technology with NESN’s operations, we’re not just enhancing their media capabilities, but redefining what’s possible in the industry.”
