To build, retain & grow audiences check out Evergent’s AI-aided tools

March 13, 2025

1 minute read

At NAB 2025, Evergent will launch an expanded range of monetisation technologies and value-generating artificial intelligence (AI) tools to fuel revenue transformation for streaming, direct-to-consumer sports and pay-TV companies.

According to Evergent, new solutions on display at booth W2375 will power the company’s most comprehensive and integrated monetisation platform to-date, with extensive subscriber acquisition, data-driven customer engagement and payment innovations.

Redefining the role of billing and subscription management, Evergent’s latest offering enables streaming services to transform cumbersome back-office systems into value-enabling, end-to-end solutions that go beyond billing to orchestrate and monetise the entire subscriber lifecycle journey.

Global streaming subscription growth, market consolidation and business model diversification mean media companies need more dynamic, intelligent subscriber engagement and monetisation tools to build, retain and grow their audiences. Evergent’s latest technologies offer flexibility and performance, transforming revenue generation and global service expansion for media companies and digital subscription businesses.

Evergent has onboarded over 920 million subscribers across 180+ countries, unlocking insights into the global trends powering the media and entertainment subscription economy. Its customers include the NBA, Sky, Sony Pictures, FOX, HBO and Astro.

Key company innovations to be showcased at NAB 2025 include:

New AI-powered revenue and retention tools, including cancel deflection technology, dynamic pricing models for live events, promotion targeting and churn prediction algorithms with 97% accuracy,
Dynamic bundling and aggregation capabilities, including multi-regional deployments, advanced partner management, and tools to reduce time to market and fuel revenues through new partner services.
Data-driven customer acquisition and engagement tools to captivate new global audiences, drive renewals, and boost retention through automated, behaviour-based campaigns.
Comprehensive global payment enhancements to simplify every transaction, offering better rates and support for diverse payment systems while eliminating revenue gaps and optimising growth.

To find out more, speak with the Evergent team at NAB 2025, which is taking place at the Las Vegas Convention Centre from April 5 to 9.