Ease Live’s new AI platform making life easier to monetise formats

Ease Live, an Evertz company specialising in interactive graphics for TV, over-the-top (OTT) and mobile, has launched Dataport, an artificial intelligence (AI) workflow tool.

According to Ease Live, Dataport is set to transform how video distributors design, execute, and manage complex workflows, making it significantly easier and faster to integrate interactive graphical overlays into multiple video broadcast and streaming platforms.

Dataport enables rapid deployment of interactive overlays across web, mobile, and Connected TV (CTV), driving innovation in sports streaming, live events, and digital advertising. 

Video distributors can automate overlay deployment, ensuring integration of real-time stats, polls, and sponsor graphics. Broadcasters can dynamically adjust content, such as triggering replays or updating scoreboards, while reducing operational overhead. 

And advertisers can insert AI-powered, contextual ad placements that sync with key moments, enabling new monetisation formats and optimising media for maximum impact. By eliminating manual inefficiencies and enabling real-time decision-making, Dataport unlocks new content experiences across the screens.

Kjetil Horneland, CEO, Ease Live, said, “Broadcasters and streaming platforms need to innovate faster than ever, but they are often constrained by complex workflows that slow down execution.

“Ease Live Dataport AI Workflow Tool removes these barriers, enabling them to utilise data, automate repetitive tasks and launch new interactive experiences in record time. 

“This is a game-changer for sports leagues, broadcasters, and advertisers looking to enhance engagement, streamline operations, and unlock new revenue opportunities through ads, betting and fan engagement.”