Skandha bolsters capability to support entire media workflow infra needs

Skandha Media Services is partnering with dynamic workspace and physical infra specialists EFC to expand its Global Media Capability Centre. This will allow Skandha to provide customised and financially sustainable solutions that accelerate market entry and growth.

Yogesh Salian, CEO & Founder, Skandha Media Services, explained, “EFC’s experienced leadership in workspace and real estate, and its readily available capacity, can easily accommodate our MCC (Media Capability Centre) infrastructure.

“This means we can provide fully outsourced end-to-end services, along with the infra, processes and people to support the entire media workflow spectrum — from broadcast playout, live event support, ad insertion and ad monetisation, to content rights management, content services and post-production processes.  

“This collaboration allows us to offer our domestic and international clients not only economies of scale in infrastructure but also highly efficient and scalable operations.”

By offshoring infrastructure and services to Skandha, national and international broadcasters, over-the-top (OTT) platforms, sports and live events production organisations will no longer be burdened with CAPEX for infra investment and can aim to reduce in-house OPEX.

Organisations retain full control over their operations, enabling scaling with end-to-end flexibility in terms of infrastructure, people, technology and process; without dependency on multiple third parties. Plus, with Skandha’s MCC AI-driven workflow, secure enablement and automated quality control, this service can be turned around faster than ever before.

Salian added, “We’re confident that our expanded Global Media Capability Centre will help amplify brand presence across diverse platforms and environments. This partnership will help us to rapidly scale operations and empower our customers to navigate rising content consumption, rapid digitalisation and cost pressure with agility.”