Maxon unveils unified creative storytelling ecosystem @ IBC

Maxon, makers of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics and visual effects, will unveil its unified creative ecosystem at IBC 2025.

The company will showcase the Maxon One suite of tools ready to empower artists across broadcast, film, advertising, gaming, architecture, and product design, all within one connected platform.

At stand 7.B45, Maxon will highlight innovations across its visual effects and motion graphics ecosystem that redefine creative pipelines, designed not just for today’s broadcast designer but for every visual storyteller. 

David McGavran, CEO, Maxon, said, “IBC is one of the industry’s premier events to connect with the innovators, next-generation artists, and media technologists shaping the future of visual storytelling.

“We’re thrilled to showcase how Maxon’s creative tools continue to set the benchmark for designing motion graphics and visual effects that immerse viewers in new and engaging ways.

“This year’s experience will be more focused, more interactive, and more personal, making it a must-see for creative professionals.”

Maxon’s showcase at IBC will bring together leading figures who are pushing the boundaries of what is possible across traditional and new media. Corridor Digital, alongside acclaimed creator Sam Lewis and key broadcast customers like ITV, will deliver practical insights in exclusive sessions, live demonstrations, and interactive showcases that can only be experienced at the Maxon IBC stand. 

The Maxon One ecosystem empowers artists to deliver impact wherever their audience is. In an industry driven by speed and creativity, Maxon delivers the graphics toolset creatives rely on to produce engaging visuals that bring impact to storytelling, redefining how visual content is designed, animated, and delivered. 

Maxon tools enable broadcaster designers to create captivating on-air visuals that resonate with audiences, helping media brands distinguish themselves amidst a saturated media landscape. 

To find out more, speak with the Maxon team at IBC 2025, which is taking place from September 12-25 at the RAI Amsterdam Convention Centre.