Balance AI-recommendations with licensing rules & marketing strategies
Viaccess-Orca (VO) and ContentWise have announced a strategic partnership aimed at delivering a unified solution that empowers TV operators and service providers to offer deeply personalised, editorially curated viewing experiences.
The collaboration brings together VO’s Service Delivery Platform (SDP), customisable TV Apps, and the ContentWise UX Engine to create a scalable and highly engaging user experience across all devices.
Pierre-Alexandre Bidard, EVP Product & Services, Viaccess-Orca, said, “This partnership reflects our shared commitment to helping service providers deliver premium user experiences with full editorial control.
“Unifying VO’s robust delivery and personalisation capabilities with ContentWise’s UX intelligence, we’re enabling operators to engage viewers more effectively and bring new services to market faster.”
In today’s competitive media landscape, service providers face growing pressure to deliver personalised content while maintaining control over their editorial priorities and business rules. The VO-ContentWise solution addresses this challenge by enabling operators to balance AI-driven recommendations with licensing obligations and marketing strategies.
By integrating VO’s modular, cloud-native SDP with ContentWise’s intelligent UX capabilities, the solution ensures that viewers receive relevant content tailored to their preferences, while operators retain full control over what is promoted and how.
Alessandro Vacca, COO, ContentWise, added, “Our collaboration with Viaccess-Orca brings together the best of UX intelligence and platform agility, allowing operators to craft viewing experiences that are not only personalised but also aligned with their editorial voice and business strategy.”
VO’s platform serves as the backbone of this offering, facilitating the delivery of live channels, on-demand video, catch-up TV, and network personal video recording services across IPTV, OTT, broadcast, and satellite platforms. It supports a wide range of monetisation models, including subscriptions, pay-per-view, and targeted advertising, while integrating industry-leading content protection technologies such as conditional access scrambling (CAS), digital rights management (DRM), and dynamic watermarking.
ContentWise’s UX Engine enhances this foundation by orchestrating personalised recommendations based on individual viewing habits, editorial priorities, and market trends. This allows service providers to engage users more effectively, reduce churn, and optimise monetisation strategies.
The joint solution is designed to be flexible and futureproof, with open APIs and modular services that simplify integration and allow operators to adapt quickly to evolving technologies and consumer expectations.
