Can you enhance content monetisation without interrupting storytelling?

Redge Technologies, a leader in video delivery and over-the-top (OTT) platforms and Adspective, an AI-driven virtual product placement and video commerce provider, has announced a strategic technology-business partnership.

Under the collaboration, Redge Technologies is integrating Adspective’s AI infrastructure into its flagship OTT platform, Redge Media, enabling advanced virtual product placement and shoppable video commerce features for media companies and telecom operators. The integration will enhance monetisation and personalisation opportunities for Redge’s clients by embedding contextually relevant brand content directly into video streams.

Przemysław Frasunek, CEO & Co-Founder, Redge Technologies, said, “At Redge Technologies, we are committed to continuously expanding our OTT platform’s capabilities to help clients maximise audience engagement and revenue.

“By partnering with Adspective, we are adding an innovative monetisation layer that allows non-intrusive virtual product placements and interactive commerce directly within content. This means our telecom and media customers can unlock new revenue streams while delivering a more personalised viewing experience.”

The joint solution offers media providers a range of advantages, including creating new revenue streams by introducing in-content advertising inventory that blends naturally into programmes without adding traditional commercial breaks.

It enables AI-driven personalisation so that product placements and on-screen offers are contextually relevant to each viewer segment, boosting engagement without interruption, and delivers real-time analytics that provide immediate feedback on viewer interactions with virtual ads and shoppable content, allowing campaigns to be optimised dynamically.

It can also be integrated as a turnkey module within Redge Media, ensuring rapid deployment without major workflow changes.

Rafał Radawiec, CEO, Adspective, said, “We are thrilled to join forces with Redge Technologies to bring our AI-powered product placement solution to a wider network of broadcasters and operators.

“Combining Adspective’s technology with Redge’s platform will accelerate the adoption of non-intrusive, personalised advertising across the industry. Together, we’re shaping a future where content monetisation enhances storytelling rather than interrupts it.”