Through a new strategic partnership, Bitmovin’s AI Scene Analysis has been integrated into ThinkAnalytics’ ThinkMediaAI platform, giving streaming service providers an enhanced way to transform raw video into rich, structured metadata that fuels smarter recommendations and deeper viewer engagement.
Bitmovin’s AI Scene Analysis optimises the viewing experience by helping streaming services unlock a new level of information about an asset catalogue that would otherwise take an enormous amount of effort to analyse. The solution uses multi-modal AI to automatically generate valuable metadata that reflects the context of every scene, so it becomes instantly more discoverable, reusable and monetisable.
Jacob Arends, Senior Product Manager of Playback & AI, Bitmovin, said, “Video providers are looking for ways to stand out in a crowded market. With AI Scene Analysis feeding into the ThinkMediaAI platform, we’re helping operators unlock the full potential of their libraries, making content easier to find, more engaging to watch, and more valuable to monetise.”
ThinkMediaAI is an AI-powered platform that unifies audience, content, and metadata intelligence to help video service providers unlock the full value of their first-party data. It enables personalised discovery, enriched metadata, and high-performing advertising across linear, CTV, and streaming environments.
The flexible, modular solution uses AI to drive new monetisation opportunities across multiple business areas to maximise content value and enhance audience targeting.
Together, Bitmovin’s AI Scene Analysis captures extremely granular contextual information about the content viewers are watching, scene-by-scene. This data is fed into the ThinkMediaAI platform to give a new level of understanding to that content to create precision-targeted experiences.
For example, by combining AI Scene Analysis with ThinkMediaAI, the enriched metadata and personalisation can enable next generation viewing experiences by creating highlights, micro stories and snackable content that match younger viewing habits, drive stronger engagement and unlock more value from content catalogues.
Chris McGuire, SVP Product, ThinkAnalytics, said, “The future of TV and streaming are being redefined by deeper intelligence — understanding every frame of content and every moment of audience behaviour.
“By integrating Bitmovin’s AI Scene Analysis into ThinkMediaAI, we’re enabling service providers to deliver hyper-personalised experiences that drive engagement and revenue.”