Amagi partners Anoki to optimise contextual ads for FAST channels
A strategic collaboration between Amagi and Anoki, a provider of AI-powered contextual CTV advertising, aims to accelerate the growth of contextual advertising for free ad-supported streaming TV (FAST).
Integrating with Amagi, Anoki’s ContextIQ platform generates contextual scene-level metadata on select content served by Amagi using multi-model generative AI that goes far beyond genres and text analysis. This ensures hyper-relevant ad placements to the right people at the right time, when they are primed and ready to engage.
ContextIQ also analyses and evaluates the suitability of scenes based on brand safety standards and by focusing on the content, not viewer data, making it easy to adhere to new and emerging regulatory frameworks around privacy.
Srinivasan KA, Co-Founder & Chief Revenue Officer at Amagi, said, “This partnership with Anoki aligns perfectly with our mission to optimise ad delivery and monetisation for FAST channels, as well as ensure our customers have access to the latest in technology and AI.
“Anoki’s advanced, AI-powered ContextIQ is the best in class in contextual advertising and will boost viewer engagement and maximise the monetisation potential of FAST. ContextIQ also enhances our recently announced Zero Slate innovation, offering unparalleled efficiency and user experience.”
By combining Amagi’s platform for FAST with Anoki’s state-of-the-art AI technology for contextual advertising, this partnership aims to bring new possibilities to the CTV advertising landscape. The two companies will collaborate on AI-powered innovations to create new ad formats, improve viewing experiences, and enhance content monetisation in the growing CTV space.
Raghu Kodige, Founder & CEO of Anoki, added, “Our cutting-edge AI assures ads are highly relevant and contextually aligned with the content viewers are watching. ContextIQ upends traditional advertising and ensures maximum viewer engagement, brand safety, and adherence to privacy standards.
“Partnering with Amagi, an important platform in the FAST ecosystem, allows us to bring our advanced contextual targeting capabilities to a wider audience.”
