Video game entertainment company
Ampverse and digital entertainment network POPS Worldwide have entered a
partnership to develop an original video game content series to be broadcast on
the POPS’ OTT video platform.
Having garnered over 80 million views
for POPs-branded video assets – original content programming, live streaming,
pro team sponsorship and social branding –
within four months, this alliance follows a highly successful tie-up
earlier this year between POPS and Ampverse as a way to reach Gen-Z audiences
at scale.
The video game content series consists
of 50 original videos, and will feature Ampverse’s eSports team, Bacon Time,
one of the largest eSports teams in South-east Asia. The series follows Bacon
Time’s journey into the Free Fire Pro League, introducing audiences to the
inner workings of a professional eSports team with exclusive behind-the-scenes
footage.
With digital entertainment consumption increasing
in 2020, the partnership enables Ampverse to move strategically into original
content production, which includes developing a suite of original content
slated for release in the second half of 2020 and early 2021.
Esther Nguyen, CEO of POPS Worldwide,
commented: “We’re on a mission to
acquire the best content across a variety of categories, with gaming being a
big focus for us.
“The first
wave of content that Ampverse produced had some of the highest engagement rates
on our platform to date.
“We are
thrilled about developing this content series with Ampverse, and to continue
this collaboration in the dynamic and high-adrenaline eSports and gaming
sector.”