ATTO 360 a game-changer that lifted football franchise from the doldrums

January 9, 2025

1 minute read

When a renowned national football league franchise prepared to launch a multi-channel campaign, they found their existing 25GbE network interface card (NIC) unable to meet the demands of delivering a blend of captivating videos, engaging social media content, and interactive fan web experiences.

The team’s workflow, heavily reliant on Adobe’s Creative Suite, was straining under the pressure. Demanding tasks like intricate colour rendering and complex visual effects in Premier Pro and After Effects were grinding to a halt. Massive video files, high-resolution images, and intricate project files were clogging the network, causing agonising delays and putting the entire campaign timeline in jeopardy.

To address the urgent need for speed and optimised performance, the franchise’s IT team decided to turn to the combination of ATTO FastFrame NICs and ATTO 360 Networking software.

While the NICs alone added performance, the ATTO 360 Networking software unlocked the full potential of the hardware upgrade. With its intuitive interface and one-click tuning profiles designed for intense media workloads, ATTO 360 immediately improved the team’s production environment. Instead of taking weeks or even months to configure and tweak a multitude of complex settings manually, peak performance for even the most demanding tasks was ensured with one click of a button.

The team could now effortlessly transfer massive files, collaborate on complex projects, and render high-definition videos with intricate colour grading and visual effects in record time.

The franchise’s marketing director said, “FastFrame and ATTO 360 were game-changers for our team. Not only did we get the speed we desperately needed, but the ease of optimisation with ATTO 360, especially for our colour rendering and effects workflows, was incredible.

“We were able to unleash our full creative potential, deliver a world-class campaign on time, and give our fans the thrilling experience they deserve. It was a complete win for the team.”