Avid acquires Wolftech Broadcast to revolutionise news production
Avid has entered into a definitive agreement to acquire Wolftech Broadcast Solutions, a provider of cloud-based multiplatform planning and publishing news production solutions.
According to Avid, the acquisition illustrates their focus on transforming news, sports, and live production workflows, and will allow them to combine its digital-first, end-to-end media solution with Wolftech’s expertise in story-centric workflow management.
The integration of Wolftech and Avid is intended to enable news organisations to rapidly deliver stories through multiplatform amplification, significantly increasing efficiency and improving remote collaboration, said the companies.
Wolftech already integrates with a wide range of tools, including Avid MediaCentral, and will continue to build integration with Avid solutions and other industry-leading platforms. With this acquisition, Avid will deepen the integration between the two toolsets while continuing to partner with a wide range of media production tools and newsroom systems.
Wellford Dillard, CEO of Avid Technology, said, “We are thrilled to welcome Wolftech to the Avid family. This acquisition strengthens Avid’s position in the news market and underscores our commitment to deliver best-in-class solutions that empower news organisations to thrive in today’s fast-paced digital landscape.
“Together, Avid and Wolftech will change the game for news production teams, delivering innovative tools and workflows that enable compelling, yet efficient, storytelling.”
Arne Berven, CEO of Wolftech, added, “Joining forces with Avid represents an exciting opportunity for Wolftech to accelerate our mission of revolutionising news production.
“By integrating Wolftech’s multiplatform planning, collaboration, and publishing capabilities with Avid’s industry-leading solutions, we will empower news organisations to adapt to evolving audience demands and deliver high-quality content across digital platforms more efficiently than ever before.”
