Avid and Wolftech presenting the future of newsroom collaboration

April 3, 2025

1 minute read

NAB 2025 will mark the first public demonstration of Avid-Wolftech integration, combining Avid’s MediaCentral platform with the Wolftech News cloud platform. Calling it a milestone in newsroom innovation and efficiency, the companies say Avid’s end-to-end media solutions, combined with Wolftech’s digital-first, story-centric planning and publishing capabilities, allow news teams to more easily manage the entire news lifecycle from story creation to multiplatform distribution.

Wolftech, formerly known as Wolftech Broadcast Solutions, was acquired by Avid in 2024. Together, the Avid and Wolftech news solutions optimise resource management within a single, intuitive interface, ensuring that the right people, footage, and assets are allocated efficiently through intelligent automation. The integrated solutions empower newsrooms to focus on creating and delivering better, more compelling content in real-time to drive viewer engagement and audience reach.

Arne Berven, CEO of Wolftech and SVP, Avid Broadcast Strategy, said, “The integration of Wolftech News with Avid’s solutions unlocks unprecedented efficiency and collaboration for news teams.

“By streamlining workflows from planning to publication, journalists can focus on what matters most — creating and delivering impactful stories that captivate audiences, at the speed they demand today.”

At booth SL1516, visitors can also see the latest AI-powered newsroom workflows accessible from anywhere in the world.

To empower digital-first, story-driven newsroom collaboration, Avid’s AI-powered, unified toolset integrates planning, production, and publishing, enabling news organisations to accelerate storytelling across platforms.

AI-powered content discovery is further enhanced with Avid Ada Transcribe, Avid’s latest AI-driven tool for rapid content indexing, which enables faster access to relevant footages and improved content discoverability in newsroom workflows.

Avid is welcoming news professionals to experience the future of news productions at NAB 2025, which is taking place at the Las Vegas Convention Centre from April 5 to 9.