Avid drives efficient, collaborative, open media workflows @ IBC2024
At IBC2024, Avid is demonstrating a range of exciting enhancements designed to transform the way media creators produce premium content for TV, film, and news.
Tim Claman, CPO, Avid, said, “We’re seeing intensified pressures on creative storytelling. The rise of content demand, globalised workforces, and deep budget constraints are forcing organisations to produce more content with fewer resources.
“Avid is dedicated to helping our customers solve these issues. At IBC2024, we will be showcasing innovations that streamline production workflows, elevate quality, and keep costs down – for everyone from creatives to enterprises.”
Highlights at booth 7.B59 include the latest release of Avid Stream IO, Avid’s next-generation ingest and playout video server software solution. Enabling fast turnaround workflows for news and sports, Avid Stream IO will support customers’ ability to choose between existing infrastructures enabled by SMPTE 2110 standards.
Avid will also demonstrate three applications of speech-to-text powered by Avid Ada, the company’s framework for harnessing AI technology, enabling artists and businesses to boost creativity and accelerate delivery automating the mundane.
PhraseFind features Avid’s new Transcript Tool, which accelerates the editing process by displaying automated transcripts of source clips that the editor can cut directly into the timeline.
Within Avid’s browser-based toolset MediaCentral Cloud UX, new AI services allow users to generate transcripts automatically or manually, identify speakers, and take advantage of ultra-fast search capabilities to find in the text what they need quickly. Powered by Avid Ada, MediaCentral now supports multiple languages with no need for a cloud connection.
Users in a Pro Tools session can now quickly scan any audio file and search speech data via a dedicated transcript window. Speech can be displayed as text directly with the associated clips on the tracks for the straightforward application of edits.To find out more, visit Avid at IBC2024, which is taking place at the Amsterdam RAI convention centre from September 13 – 16.
