Beamr delivers 4K video without traditional cost multiplication
Beamr Imaging, a provider of video optimisation technology and solutions, will demonstrate the possibilities of its new Live 4K Super Resolution technology at IBC 2025.
The video optimisation and efficient, cost-effective networking (CDN-friendly) offering is designed to overcome the complexity and cost of upgrading live content to 4K. By optimising both the video and the delivery network, Beamr ensures an uninterrupted and scalable path for media and entertainment companies to meet growing viewer expectations.
At stand 5.C18, Beamr will demonstrate how its proprietary technology, accelerated by graphic processing units (GPUs), enables broadcasters and streamers to deliver ultra-high-definition (4K) video from low-resolution (720p) sources in real time.
This is made possible by Beamr’s Emmy-winning Content-Adaptive Bitrate (CABR) technology, which reduces video file sizes by up to 50% while preserving visual quality. The result is a solution for live events such as sports matches and music concerts, where large volumes of video are captured from multiple cameras, often with low resolution, and must be delivered to premium viewers using 4K devices or smart TVs.
Dani Megrelishvili, CPO, Beamr, said, “We’re solving the broadcaster’s fundamental economics problem. 4K streaming requires significantly more bandwidth than 720p, but content delivery network (CDN) costs don’t have to scale proportionally.
‘Our approach delivers premium quality without the traditional cost multiplication.”To find out more, visit the Beamr team at IBC 2025, which is taking place from September 12-15 at the RAI Amsterdam Convention Centre.
