Belcor Media brings Insight TV to China

January 23, 2018

Less than a minute

Insight TV, a 4K/UHD HDR broadcaster, expands its footprint into China, following a distribution partnership deal sealed with Belcor Media.

Chinese audiences will be able to enjoy Insight TV’s 4K/UHD HDR content on a 24/7/365-basis

Insight TV, a producer and broadcaster of adventure travel and sports genres in 4K/Ultra HD (UHD) and high dynamic range (HDR), has sealed a distribution partnership in China with consulting firm Belcor Media.

Under the deal, Insight TV’s 4K/UHD content will be available to Chinese audiences, in addition to the growing number of regions that have access to Insight TV’s content.

Rian Bester, CEO of Insight TV, commented: “China represents a strong and growing market for 4K/UHD content, especially when you look at the rapid pace with which 4K/UHD TV sets are being shipped there.

“At the same time, there’s limited 4K/UHD content available in China, so this deal with Belcor Media really gives us an exciting opportunity to break into a new market where we can meet the growing consumer demand for high-quality 4K/UHD programmes.”

With offices located in Beijing and Hong Kong, Belcor Media has been supporting broadcast and media companies to launch and expedite their businesses in China, and across Asia.

Thierry Raymeakers, founder of and principal at Belcor Media, concluded: “We’re excited to help Insight TV make inroads into a new market and building a footprint in Asia. The company produces some of the best 4K/UHD HDR content in the world, and when you couple this with the pressing demand for 4K/UHD content in China, there’s an opportunity for growth here.”