Highlighting its commitment to enhancing product development and customer satisfaction, Astera, a manufacturer of lighting solutions for films and events, has established a new product management department.
The newly established unit will be led by Head of Product Management Ben Diaz, a seasoned industry professional. Since 2014, Ben Díaz has been working for two leading lighting companies specialising in premium LED technology.
As Astera’s new Head of Product Management, Díaz brings over two decades of experience in product management, business development, sales, technical marketing, and user experience design for top-tier brands.
Notably, his role as Senior Product Manager at ARRI resulted in the creation of the award-winning SkyPanel X, earning the Best of Lighting Innovation Award at IBC 2023. Before that, he had been working for SGM Light as Head of Product Management where amongst other achievements, he developed the first IP66 lights for the stage lighting industry.
Simon Canins, the newly appointed CTO of Astera, said, “We are thrilled to welcome Ben Díaz to the Astera family and embark on an exciting journey of growth and innovation together. Ben’s unique ability to listen to and understand the evolving needs of our customers makes him the perfect candidate to head up our busy product development.
“Being able to delegate responsibilities to someone of Ben’s calibre gives me strong confidence in reaching our company’s goals.
“Together we will create a seamless integration of product excellence and user-centric strategies, aligning with our ongoing mission to remain at the forefront of technological advancements.”