In a groundbreaking showcase at the BroadcastAsia Show 2023, Planetcast International, a leading distribution technology specialist in the media domain, has unveiled its innovative approach to streamlining the distribution value chain. With a comprehensive range of products and subsystems, Planetcast International aims to provide a seamless user interface (UI) that integrates all essential components required for efficient content processing, repurposing, quality control, production work, play-outs, and even the launch of fast channels or custom over-the-top (OTT) platforms. This unified interface eliminates friction and enhances the overall customer experience.
“The real point we’re making is that we bring together all of the several subsystems and products required to complete the distribution value chain. And increasingly, what we’re doing is giving that a common UI,” stated Venugopal Iyengar, Chief Operating Officer of Planetcast International, during an interview with Asia-Pacific Broadcasting+.
This revolutionary solution from Planetcast International sets it apart in the market by offering a unique selling proposition that addresses the challenges faced by media owners and distributors in navigating the evolving distribution ecosystem. By providing a friction-free experience, the company aims to empower its customers to seamlessly adapt to the digital and cloud-based transformations currently shaping the media industry.
“We want to help customers have a friction-free experience to navigate today’s distribution ecosystem, right? That’s exactly what we do,” emphasized Iyengar.
Planetcast International has a strong track record of catering to renowned media owners, distributors, and aggregators, including Disney, Star, Viacom, and Sony, all of whom have been loyal customers for over a decade. With their participation in the BroadcastAsia Show 2023, Planetcast International seeks to expand its reach and engage with a broader audience across Southeast Asia. The company recognizes the media owner segment as a dynamic market experiencing significant changes and transitions due to the shift towards digital and cloud-based platforms. Planetcast International aims to support media owners in navigating this transformation by providing tailored solutions and expertise.
“Our marquee customers include Disney, Star, Viacom, Sony—all of these have been customers for more than a decade. So yes, definitely, that segment, we want to step out and reach out to more people across Southeast Asia by means of this event,” shared Iyengar.
With its comprehensive suite of products and its commitment to delivering a seamless user experience, Planetcast International is poised to revolutionize the media distribution landscape. By addressing the evolving needs of media owners and distributors, the company is positioned as a trusted partner in the transition towards digital and cloud-based platforms.
The BroadcastAsia Show 2023 serves as a platform for industry leaders like Planetcast International to showcase their cutting-edge solutions and establish connections with key stakeholders. As the media landscape continues to evolve, Planetcast International’s presence at this event reaffirms its commitment to driving innovation and enabling its customers to thrive in the dynamic media industry.
As the demand for streamlined and efficient media distribution solutions grows, Planetcast International’s groundbreaking approach is set to reshape the industry and propel it towards a future of enhanced connectivity, flexibility, and user experience.