Genelec, a provider of professional loudspeaker solutions, has appointed systems integrator Broadcast Professional as its new distribution partner for Singapore and Malaysia. As part of the new partnership, Broadcast Professional will be responsible for Genelec’s entire range of studio, A/V and home audio products across the two countries.
Describing APAC as a key strategic market for Genelec, Ole Jensen, Genelec International Sales Director, said, “The partnership with Broadcast Professional is a natural step in building our presence and delivering further growth across the region.
“With its strong focus on technical excellence and providing an unrivalled customer experience, Broadcast Professional’s values correspond perfectly with our own – and we’re extremely excited about the potential that we can unlock together.”
Gary Goh, Group CEO, Broadcast Professional, added, “We’re pleased to announce this strategic partnership with Genelec, a company with a long heritage of excellence. This collaboration unlocks the potential of great synergy between our organisations and perfectly aligns with our vision of providing our valued clients with industry leading solutions.”